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Sylvain Faivre has extensive experience in marketing and sales, primarily in the sporting goods sector. Since January 2005, Sylvain has served as the Marketing Manager for Europe at Safilo, focusing on brand development for Smith Optics and overseeing marketing budgets, media plans, PR initiatives, and product strategy. Previously, Sylvain held the position of Regional Manager for Smith Optics, managing distribution and marketing efforts in France. Sylvain's earlier experience includes serving as Agent Général for Smith Optics at Fr Distribution, where responsibilities included national sales and key account management. Sylvain began the professional journey as Responsable Marketing at Top Trends SARL. Educational accomplishments include degrees in Marketing and Sales from Wesford and Aberystwyth University, as well as a DUT in Technique de Commercialisation from Université Savoie Mont Blanc.