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Francesca Previati is a seasoned Senior Global Brand Manager at Safilo, with extensive experience in managing global brands in the eyewear sector, including Tommy Hilfiger, Pierre Cardin, and Jimmy Choo. Since joining Safilo in April 2003, Francesca has excelled in various roles, from Product Development Coordinator to Junior Brand Manager, consistently focusing on developing and implementing marketing strategies, enhancing brand communication, and fostering relationships with prestigious fashion houses. Francesca’s expertise encompasses problem-solving, organizational skills, and a deep understanding of the eyewear market, complemented by an academic background in Economics and Management from Università degli Studi di Padova. Additionally, Francesca brings personal insights from being a dedicated parent.