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Lachlan Hutchison is an experienced SEO and digital marketing professional currently serving as SEO Product Manager at Scentre Group since August 2022, where responsibilities include creating and optimizing organic search roadmaps to enhance traffic and revenue. Prior to this role, Lachlan held various positions in SEO—including SEO Lead and SEO Specialist—also at Scentre Group, and managed the digital marketing efforts at Carlingford Music Centre. Lachlan is the Director of Operations for Kosciusko Snow Revellers' Club since April 2023 and previously owned D.W.D Distribution, a musical instrument wholesaler. Educational qualifications include a Bachelor of Music in Sound Design & Performance and a Bachelor's in Information Communication Technology from Western Sydney University.