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Rob Bennett began their work experience in 1994 as a Vice President in various regions for CIBC. Rob later joined RBC as a Regional Vice President and National Sales member of the strategy and effectiveness team. In 2011, Bennett joined ATB Financial, first as the Executive Vice President of Retail, Consumer & Private Banking, and later as the Executive Vice President - Head of CX, Products, Payments, and Banking Operations - ATB Transformation. In 2021, they became the Chief Executive Officer of SMB4.0LLC, where they led the launch and go-to-market strategy for a US-based FinTech company. In 2022, Bennett joined Edmonton International Airport as a member of the Board of Directors and Audit Committee. Most recently, they became the President and CEO of the Safety Codes Council in 2023.

Rob Bennett has an MBA from Queen's University. Rob also has a BA in Law from Carleton University, with a focus on the Faculty of Public Affairs. Additionally, they have completed the Canadian Securities Course (CSC) with honors from the Canadian Securities Institute.