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Edith Moraa currently serves as the Retail Experience Manager at Safaricom Telecommunications Ethiopia PLC, where responsibilities include process development, compliance audits, experience performance management, and project management, along with training and coaching for continuous improvement. Previously, Edith held roles at Safaricom PLC ranging from Retail Centre Manager, focusing on revenue and customer satisfaction, to Retail Project Support, where contributions included research and requirements specification for retail systems. Early career positions included roles as a Retail Stock Controller, Retail Cashier, and Retail Customer Experience Executive, alongside experience as a Special Education Teacher at St. Peters School Loresho and a Biology Teacher at Moi High School Nakuru. Edith holds a Master's Degree in Business Administration with a focus on Strategic Management from The Catholic University of Eastern Africa and a Bachelor's Degree in Special Needs Education from Maseno University.