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Lisa Martinez is an experienced communications and marketing professional with a strong background in project management and brand development. Currently serving as Communications Manager at Sacramento Public Library since March 2020, Lisa previously held the role of Sr. Director of Marketing & Communications at United Way California Capital Region from November 2018 to March 2020. With significant experience at Visit California, including roles as Consumer Advertising Manager and Rural and Cooperative Marketing Manager, Lisa effectively managed integrated marketing campaigns and enhanced brand partnerships. Lisa's earlier positions include Director of Project Management and Director of Marketing & Outreach at Downtown Sacramento Partnership, and various marketing roles at State Farm Insurance, where a focus on underserved markets was emphasized. Lisa holds a B.S. in Marketing from DePaul University.