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Fabiana Serra is a Digital Insights Analyst at Saatchi & Saatchi Wellness AU since January 2022, with a strong background in digital and social media management. Previously, Fabiana held roles at Swordfish Media Pty Ltd as a Digital & Social Media Manager, Digital Project Manager, and Multi-media Designer from August 2019 to December 2021. Fabiana's earlier experience includes serving as a Creative Strategist and Product Manager at Record TV from September 2015 to June 2018, where responsibilities included managing digital products, analyzing performance reports, and developing business strategies. Additional roles at Trip Editora and Editora Abril provided opportunities in creative strategy and graphic design, respectively. Fabiana holds a Bachelor of Communication in Advertising from Mackenzie University and a short course in Brand Management from ESPM.