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Novel Daniyel is an accomplished sales director with extensive experience in digital transformation, customer success, and business development. Currently serving as Sales Director at S2 Global since November 2023, and previously self-employed since January 2023, Novel has a proven track record during tenure at Johnson Controls Middle East and Africa as Senior Customer Success Manager, where efforts in partner ecosystem development significantly enhanced customer engagement. Experience also includes roles as Learning and Development Manager at Tyco Fire Products, focusing on knowledge sharing and cost reduction, and Regional Business Development Manager at Honeywell, delivering tailored solutions and achieving impressive client retention rates. Notable early achievements include an Employee of the Year award and commissioning the fire alarm system for the Burj Khalifa. Novel holds a BEng(Hons) degree in Computer Engineering from the University of Sussex.