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William Roche has over 10 years of experience in the food and beverage industry. In 2010, they began their career as the General Manager of The Red Lion Tavern. In 2011, they took on the role of Chief Operating Officer at Karsta Desra Inc., where they managed two successful food manufacturing businesses and built sales to over $2.75 million. In 2014, they consulted for Frogtown Brewery. In 2016, they became the CEO of The Healthy Grocer, where they reversed the downward sales trend from -5% loss to over 3% top line increase. In 2018, they consulted for All for Dogs. Most recently, in 2019, they took over the CEO position from the 3rd-generation family business owner of S. Clyde Weaver Inc. and implemented a turnaround management strategy to save the business from imminent insolvency. William has since increased profitability over 300% and is on track to increase an additional 50% in 2021.

William Roche obtained a BAS in Theirtory from the University of Illinois Urbana-Champaign between 2004 and 2009. William then went on to pursue a Master's degree in Strategic Management and Executive Leadership from Penn State University between 2021 and 2022. William also holds certifications in HACCP Plan Development and Implementation and Verification, Validation, and Auditing of HACCP systems from The International HACCP Alliance.