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Luca Hoeveler currently serves as Teamlead Finance, Analytics & Growth at Ryzon, where responsibilities include establishing a data unit, developing an analytics roadmap, and performing business analytics. Previous roles at Ryzon involved business and data analysis focused on D2C growth, customer lifetime value predictions, and marketing controlling structures. Career experience includes positions at EY in international audit, cyber security advisory, and risk transformation, as well as significant contributions to BENTELER Group and Mercedes-Benz Indonesia in pricing and product management. Luca holds an M.Sc. in Market-oriented Management from Cologne University of Applied Sciences and an additional M.Sc. from Tecnológico de Monterrey, alongside a B.Sc. in Technical Management and Marketing from Hamm-Lippstadt University of Applied Sciences.