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As one of the first members of #TeamRyTech, Beth has worked to grow the business and to focus the strategic direction. She believes that connecting with your customers on platforms where they are already spending time can lead to awareness, engagement, and ultimately a strong connection. Beth values working with all service areas at RyTech to create cohesive and effective messaging for their clients. With an undergraduate degree from Marquette University in Sociology and Public Relations, Beth’s background showcases how people understand and respond in the digital arena. Previously, she worked for a Chicago-based hotel chain and activated the property’s social media channels and experienced growth and success in engagement and following. ​