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Ben Birchard is the Director of Music Programming at RX Music, a consultancy service for experience-driven brands competing in a noisy global marketplace. Ben has been with the company since November 2010, and in their current role, they help clients create bespoke playlists that are fine-tuned to the nuances of their brand, audience, culture, locality, and physical space.

Before joining RX Music, Ben worked as a music consultant for many domestic and international organizations all across the Hospitality spectrum. In this role, they were responsible for creating fully tailored Music Programs that strengthened brands by enhancing sensory experiences.

Ben is passionate about music and its ability to create powerful and emotional experiences. Ben is a skilled musician himself, and they use their knowledge and expertise to help others find the perfect soundtrack for their brand.

Ben Birchard would like to pursue a career in music performance, and has been attending Sheridan College to study general music.

Ben Birchard reports to Gina Awdish, President & CEO. Some individuals on their team include Michael Lore - Music Programming Clerk, Emily Blaney - Music Programming Administrative Assistant, and Sam Dharmasena - Music Consultant. They work with Leo Khramtsov - Technical Support Manager, Craig Clemens - Head of Programming, and Uri Burstein - VP, Business Partnerships.