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Solen Carreau serves as the Digital Marketing Director at RX France since January 2022, overseeing digital content strategies and marketing automation for various B2B and B2B2C events. Previously, Solen held roles such as Head of Digital Content & Marketing Automation and Lead Gen Marketing Manager at Reed MIDEM, successfully implementing sales and marketing strategies and enhancing customer engagement through digital platforms. Additionally, Solen has been a lecturer at the MBA Spécialisé Digital Marketing & Business program since December 2019, focusing on content marketing and marketing automation. Career achievements include multiple awards for innovation and entrepreneurship, extensive experience in field marketing management at Panasonic Toughbook EU, and foundational roles in sales operations and product management within the Panasonic corporation. Solen holds a Master of Science in International Business from KEDGE Business School and completed an Advanced Development Programme in International Management at The Institute of Leadership & Management.