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Gemma Vernon-Lee BA (Hons), MSc, MCIM, ACIPR is a seasoned marketing professional with extensive experience in marketing automation, content strategy, and campaign management. Currently serving as the Senior Marketing Automation Manager at RWinvest since January 2024 and previously held the same title at IDP Connect UK & Ireland, Gemma has a proven track record in planning and executing multi-channel marketing campaigns. Notable roles include Head of Email at BeFibre, where a successful email automation strategy was implemented, and Head of Email & Content at Hello Earth, overseeing client strategies and mentoring teams. Early career experience includes positions at Appreciate Group PLC, C Shaw Ltd, Deva Electronic Controls Ltd, Kohler Daryl Limited, BELFOR Property Restoration, and Littlewoods Index, encompassing diverse aspects of marketing communications, sales management, and operations within various industries. Gemma holds a Master's degree in Marketing from the University of Liverpool, complemented by a BA (Hons) in Event Management from Liverpool John Moores University.