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Peter van Holland has an extensive background in the tech industry, starting as a web designer and developer at Popcorn Web Design. Peter then transitioned into roles as a Technical Team Lead at LOVEFiLM, a Principal Developer at YOOX NET-A-PORTER GROUP, and a Technical Lead at MiYuMi.AI. Peter currently holds the position of Chief Technology Officer at Ruuby, where Peter has successfully rebuilt the technical infrastructure to optimize business operations. Peter also runs their own consulting company, Van Holland Consulting Ltd, where Peter continues to provide IT consulting services.