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Anubhav Jain is a seasoned entrepreneur and executive with extensive experience in financial services and technology. Currently serving as Co-Founder and CEO of Rupifi since January 2020, Anubhav built embedded financial products aimed at underserved SMEs in India, successfully disrupting B2B payments through technology-driven deferred payment options. Prior roles include Head of SME Lending at Razorpay, where Anubhav oversaw product, business, and risk verticals, and Co-Founder and Head of Risk at Qbera, managing credit risk and operations. Anubhav co-founded StudyBud, an employability platform, and held key positions at EXL and American Express, where strategic initiatives significantly contributed to revenue growth and risk management. Anubhav holds an MBA in Finance and Strategy from the Indian Institute of Management, Indore, and an Engineering degree in Information Technology from Guru Gobind Singh Indraprastha University.