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Jovana Subić has been working since 2011 in various roles. Jovana started as a Project Manager and Community Manager for Education Association in 2011. In 2012, they worked as a Community Manager for EdOn - school of creative skills and as a Freelance Photographer. In 2013, they were a Freelance researcher for Solveta, a Facebook Content Creator for firstbeatmedia, and a Content Creator for ActiveCollab. In 2017, they were a Copywriter for Freelance and in 2019 they became the Head of Running Research for RunRepeat, where they do research and analyses on all things running.

Jovana Subić obtained a Bachelor's Degree in Engineering Management from Singidunum University between 2013 and 2015. Prior to that, they studied Physics at the Faculty of Natural Sciences from 2008 to 2013. In 2013, they also obtained a Certificate of Proficiency in English from the University of Cambridge.