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Sarah Urbanowski, MBA, possesses extensive experience in brand marketing, communications, and strategic consulting. Currently serving as Manager of Masterbrand & Content at ¸éü³¾¾± since January 2022, Sarah has also held the role of Senior Advisor in Brand Marketing at the same organization. Previous positions include Strategy Consultant at Futurity Consulting and Director of Business Transformation (Contract) at Alberta Golf, where contributions focused on developing products for recreational golfers through market research and digital innovation. Prior roles at ATCOenergy as Senior Advisor in Brand & Marketing and at The Calgary Airport Authority as Manager of Corporate Communications involved leading marketing strategies and overseeing communication initiatives. Sarah began their career with internships at Alberta Health Services and the Calgary Airport Authority, gaining experience in writing, editing, and graphic design. Educational qualifications include an Executive MBA from the Haskayne School of Business and a Bachelor of Applied Communications in Journalism from Mount Royal University.