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Latitia E. has extensive work experience in revenue growth management, with a focus on national retail sales. Latitia currently works as the Revenue Growth Management Lead at Ruiz Foods since March 2023. Prior to this, they were a Senior Manager of Revenue Growth Management at Reynolds American Inc. from October 2020 to March 2023. Latitia also worked as a Manager of Revenue Growth Management at Keurig Dr Pepper Inc. from July 2018 to September 2020. Their earlier experience includes various roles at Dr Pepper Snapple Group, where they served as a Manager of Revenue Margin Management from April 2010 to July 2018, Commercial Trade Planning Manager from January 2009 to April 2010, and Sr Financial Analyst from September 2007 to January 2009. Before that, they worked as a Financial Analyst at Publicis from July 2001 to September 2007. Latitia began their career as a Sr Treasury Analyst at CNA Insurance in 1998.

Latitia E. pursued an MBA in Finance, General from the Naveen Jindal School of Management at UT Dallas. Latitia also obtained a Bachelor of Science in Accounting from Illinois State University.