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Kimia Afzal is a skilled Project and Brand Coordinator at Ruebik, responsible for executing digital marketing strategies across various platforms, including LinkedIn, Instagram, and TikTok, while ensuring content aligns with brand guidelines and SEO practices. Prior to this role, Kimia served as a Journalist and Social Media Assistant at Artefact Magazine, focusing on articles related to fashion and youth culture for Gen Z. As a Social Media Content Creator for the Green Finance Observatory, Kimia produced engaging TikTok videos to simplify green finance topics for younger audiences. Additionally, experience at Nike involved customer service and visual merchandising, while a foundational customer service role at Tesco focused on public assistance and operations. Kimia’s academic background includes pursuing Arts & Lifestyle Journalism at the University of the Arts London and earning a degree in American Studies from the University of Sussex.