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Daniella Boeken serves as the Vice President Commercial at Ruby since October 2020, overseeing the strategic and commercial growth of the company, including key departments such as Sales, Marketing, Revenue Management, and Centralized Front Office Operations. Previously, Daniella was a Member of the Executive Board and Commercial Vice President at HR Group from June 2017 to September 2020. Earlier experience includes the role of Corporate Director of Revenue Management managing a team for over 35 hotels and a Multi-Property Revenue Manager at Marriott International, enhancing revenues and market share significantly. Daniella began a career in hospitality through various positions at notable establishments, including The Ritz-Carlton and InterContinental Hotels Group, while also completing a Bachelor in International Hospitality and Business Management from Hotelschool The Hague.