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Lida Merino Salazar is a seasoned professional in digital communication and marketing with extensive experience in developing and executing communication strategies across various sectors. Currently serving as the Responsible for Digital Communication at Cyrano Producciones since May 2020, Lida has previously held roles including Marketing Manager at Sieper and Head of the Advertising Department at Acelera Producciones. With expertise in digital marketing, including positions as Digital Marketing Specialist at Siam Park and Loro Parque, Lida has contributed to numerous projects that involve community management, strategy creation, and brand positioning. Academic credentials include a Master's in SEO and SEM from IEBS Biztech School and a degree in Advertising and Marketing from Universidad de Las Américas. Additional training includes specialized courses in digital content and social media advertising strategies.