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Mihaela Schmidt has extensive experience in data strategy and management, with a focus on audience management and data analytics. Mihaela has worked at various companies, including RTL Deutschland and Gruner + Jahr GmbH. At RTL Deutschland, they held the position of Vice President Data Strategy & Strategic Partnerships, and currently serves as Senior Vice President Data Strategy Gruner + Jahr. At Gruner + Jahr GmbH, they held several roles, including Director Data, Head of Audience Management & Data Analytics, Senior Manager Audience Management & Data Analytics, and App Marketing Manager. Prior to that, they worked at goodbeans GmbH as a Senior Online Marketing Manager and at scoyo GmbH as a Junior Manager Online Marketing. Throughout their career, Mihaela Schmidt has demonstrated expertise in online marketing and a strong understanding of data-driven strategies.

Mihaela Schmidt completed their education in a chronological order. Mihaela started their academic journey in 2000 and graduated in 2004 with a Diplom (BA equivalent) in International Business Administration (Relatii Economice Internationale) from Academia de Studii Economice din București. Following this, they pursued further studies at the University of Hamburg from 2005 to 2009. During this period, Mihaela completed a Diplom (MBA equivalent) in Business Administration with a focus on Marketing, HR, and International Management.