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Birgit Guth began their work experience in 1995 as the Head of Insights & Analytics at SUPER RTL Fernsehen GmbH & Co. KG. In 2023, they transitioned to the role of Head Of Insights & Analytics Kids RTL Data at RTL Deutschland.

Birgit Guth completed an online program in Data Science Principles at Harvard Business School in 2022. In 2020, they earned certification as a Certified OKR-Master from Die Agilen. Birgit also holds a Master's degree (M.A.) from the University of Duisburg-Essen, where they studied Kommunikationswissenschaft, Marketing, and Germanistik. The specific duration of their studies at the University of Duisburg-Essen is not provided.