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Kate Hanson has a diverse work experience in market research, starting with their role at Branding Science as a Director from January 2005 to April 2013. Kate then joined Research Partnership as an Associate Director from May 2013 to August 2017. Most recently, they worked at RSPB, initially as a Senior Market Researcher from October 2017 to September 2019 and then as a Lead Market Researcher from September 2019 onwards.

Kate Hanson attended the University of Portsmouth from 1999 to 2003, where they earned a Bachelor of Science degree in Sociology. In addition to their formal education, Kate has obtained several certifications from the Market Research Society (MRS). In October 2018, they completed a certification course on "The Science of Behaviour Change." Kate also obtained certifications in "Revisit, Reuse, and Repurpose Insight" in July 2021 and "Social Media in Market Research" in May 2023, all from the Market Research Society (MRS).