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Mainak Basu has a strong background in marketing and sales, with experience in companies such as RSH Global, AKZO NOBEL LIMITED, Vodafone India Limited, Pidilite Industries Limited, PepsiCo, Emami Limited, and Zydus Group. With a Master of Business Administration degree in Marketing/Marketing Management, General, and a Bachelor's degree in Bachelor of Science, Mainak has excelled in roles such as National Trade Marketing Manager, Sales Manager, Trade Marketing Manager, Regional Marketing Manager, Brand Manager, Product Manager, and Sales Officer. Mainak has demonstrated skills in trade marketing strategies, sales management, channel sales, demand generation, in-store excellence, BTL initiatives, and brand growth and profitability.