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Pete is responsible for accelerating performance across EMEA. He leads the commercial operation and business transformation of the region, driving a more aligned and consistent go-to-market approach and value proposition. Pete joined RS in 2016 and has been instrumental in leading and transforming the approach to selling effectiveness and implementing the value-added solutions programme across Northern Europe. Prior to RS, Pete spent nine years at Brammer (now Rubix) in a variety of senior leadership roles. Previously, he spent seven years at IMO Precision Controls as General Manager and before IMO Pete spent nine years at Festo. Pete is a qualified engineer.