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Chris Talman is a seasoned analyst with extensive experience in digital and customer data analysis. Currently serving as a Senior Digital Analyst at RSA since January 2020, Chris leads the conversion rate optimization (CRO) backlog and develops test ideas. Prior to this role, Chris spent nearly two decades at EDF Energy, advancing through positions such as Senior Customer Data Analyst and Senior Media Performance Analyst, where responsibilities included providing digital insights for the Smart Home Store and utilizing Google Analytics for performance analysis. Earlier career roles comprised responsibilities in sales performance analysis and customer behavior insights, showcasing a strong foundation in data-driven decision-making. Educational background includes studies at Portslade Sixth Form and Portslade Community College.