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Peter Boivin is an experienced professional in the media and advertising sectors, currently serving as the Vice President of Retail Media Sales at RR Donnelley. Previously, Peter held the role of Vice President and Head of Industry for Restaurants at Vericast, showcasing expertise in industry-specific sales strategies. Peter also contributed to Valassis as the Executive Director for the Restaurant Category, demonstrating a strong focus on the culinary market. Early in the career, Peter gained foundational sales experience as a Sales Associate at The Flyer, Harte-Hanks.