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Linda Carter is an experienced marketing professional with a diverse background spanning over two decades. Currently serving as the General Manager of Marketing at Royal Wolf, a United Rentals Company, since February 2014, Linda has expertise in managing digital lead programs, social media, and website design. Prior experience includes a role as Marketing, Digital, PR, Sponsorship, and Communications Coordinator at Becker Underwood Inc., where responsibilities encompassed the end-to-end management of B2B marketing and digital initiatives for the APAC region. Notably, Linda pioneered digital marketing efforts and was a founding sponsor of the @AgChatOZ movement on Twitter. Linda's career began in market research and graphic design, complemented by educational credentials in digital marketing and a marketing diploma.