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Francesca Gerosa is an experienced brand manager currently serving as the Brand Manager for Soft & Energy Drinks Lemonsoda at Royal Unibrew since August 2023. Prior experience includes roles as Brand Manager for Tic Tac at Ferrero and Junior Brand Manager for Golia, Alpenliebe, Frisk, and Mentos at Perfetti Van Melle. Francesca has skillfully managed various marketing activities, including sponsorships, public relations, product placement, and market analysis. Previous positions include Assistant Brand Manager for Vigorsol and Mentos and a digital marketing internship at Antagora. Educational credentials encompass a Master's degree in integrated communication strategies from UPA Academy, a Specialist degree in Marketing Management from Università Bocconi, and an exchange period at Aalto University. Francesca's academic background also includes a Bachelor's degree in Business Administration from Università Bocconi and a scientific high school diploma.