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Tina Alstrøm is a seasoned marketing professional with extensive experience in trade marketing, brand activation, and customer innovation. Currently serving as the Head of Trade Marketing and Customer Innovation at Royal Unibrew since October 2022, Tina leads a team focused on developing shopper marketing strategies and driving e-commerce excellence. Previously, Tina held key marketing roles at renowned companies including Carlsberg, where responsibilities included channel marketing and global sales strategies, and Nomeco, overseeing marketing for pharmacies and the pharmaceutical industry. Tina's expertise spans consumer and shopper marketing, strategic development, and budget management, supported by educational qualifications in business economics with a specialization in marketing management.