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Christian Lund-Martorell has over 19 years of extensive experience in brand management, strategy implementation, and product development, primarily within the beverage industry. Currently serving as the Mainstream Beer Manager at Royal Unibrew since January 2011, Christian has held multiple senior brand management roles including overseeing Royal Beer and PepsiCo Beverages & Snacks. Prior experience includes significant positions at The Nielsen Company and Synovate, where market research and client execution were key responsibilities. Christian holds a Master's degree in Economics & Business Administration from Copenhagen Business School and a Bachelor's degree in the same field from the same institution.