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Rick van den Heuvel is an experienced professional in account management and sales, currently serving as Senior Accountmanager Horeca at Royal Swinkels Family Brewers since April 2022, focusing on enhancing market position and advising horeca entrepreneurs. Prior to this role, Rick spent over a decade at Coca-Cola European Partners in various rayon management positions, developing client relationships, ensuring continuity of commercial activities, and prospecting for new business. Additional experience includes internships at Boerenbond Retail BV and Creyf's Uitzendbureau. Rick holds a Bachelor of Commerce degree in Small Business & Retail Management and a HAVO diploma.