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Jiahui Cui is a seasoned design professional with extensive experience in the fashion industry, currently serving as Design Lead for Women's and Men's at Royal Robbins since February 2023, where responsibilities include overseeing the entire line and collaborating with cross-functional teams. Previous roles include Designer at Old Navy, focusing on Girls' knitwear and lifestyle; Girls Designer at Janie and Jack, managing a Tween line and working on major collaborations; and several design positions at Old Navy and Levi Strauss & Co., where Jiahui specialized in wovens, denim, and maternity designs. Early career experience includes roles at Marc Jacobs and Araks Inc., contributing to concept development and product execution. Jiahui holds a Bachelor of Fine Arts in Fashion/Apparel Design from Parsons School of Design.