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Paul Herbert currently serves as Senior Vice President of Digital Strategy at Inizio Evoke, where leadership of a global team focuses on aiding major healthcare organizations in navigating digital transformation. As a member of the Board of Trustees for the Royal Osteoporosis Society, Paul offers strategic guidance on corporate governance and digital initiatives. Previously, Paul held senior roles in notable companies such as BCW Global and RAPP, concentrating on digital health innovation and large-scale digital transformation projects across Europe. Paul has a diverse background that includes management consulting, project leadership in client services, and extensive experience with well-known brands. Educational credentials include multiple Mini MBAs and advanced diplomas in marketing and advertising.