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Hans Overvoorde is an experienced professional with a strong background in market analysis, business intelligence, and process management. Currently serving as a Senior Market Analyst at Royal FloraHolland, Hans has developed dashboards in PowerBI and created simulations for multi transaction auctioneering. Previous roles include Business Analyst at Invest International, where significant automation and migration of workflows occurred, and various positions focused on quality control and process optimization at CAK and Infotheek Group. Hans holds dual Bachelor's degrees in Marketing from the International School of Economics Rotterdam and Management Science from FH Münster.