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Erwin Sneiders is a Senior Marketing Researcher at Royal FloraHolland since September 2015, where responsibilities include direct customer interaction and analysis of their needs to enhance innovation and proposition development. As Intelligence Manager, Erwin focuses on marketing development, particularly in the French market. Prior experience includes roles at Ipsos as Client Service Director and Qualitative Insight Director, where Erwin managed sales targets and provided qualitative research support; at Millward Brown as Account Director and Sr. Research Consultant Qualitative; at Accor as National Sales Manager Corporate Accounts; and at NBTC Holland Marketing and Amsterdam Tourism & Convention Board in marketing positions. Erwin holds a Master's Degree in Economics, Psychology, and Leisure Management from Vrije Universiteit Brussel and additional qualifications in market research and marketing.