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Anuj Dua currently serves as the Business Head for the Asia Pacific region and Head of Global Brand Management - Heritage at Royal Enfield, with a focus on consumer-centric brand and product decisions. Previous roles at Royal Enfield include Head of Product Strategy and Global Product Strategy, where responsibilities encompassed go-to-market strategies, pricing, competitor analysis, and consumer insights. Anuj Dua's earlier experience at Hero MotoCorp Ltd involved positions such as Assistant General Manager in Global Product Planning and Marketing, contributing to product evaluation, pricing strategies, and market studies. Anuj Dua's career began at Bajaj Auto as Assistant Manager in Retail, focusing on brand management and dealer systems. Educational background includes an MBA in Marketing from the Indian Institute of Technology, Roorkee, and a B.Tech. from Guru Jambheshwar University.