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Dr. Alex Hooi is an accomplished medical professional with extensive experience in obstetrics, gynecology, and sexual health. Currently serving as the Inventor and Board Advisor for Calla Lily Clinical Care, Dr. Hooi is involved in developing innovative medical devices aimed at improving drug delivery for reproductive health. With a long tenure at Barking, Havering and Redbridge University Hospitals NHS Trust, Dr. Hooi holds multiple leadership roles including Consultant Specialist and Clinical Director of Integrated Reproductive Sexual Health & HIV Medicine. As a Fellow of the Royal College of Obstetricians and Gynaecologists, Dr. Hooi has contributed significantly to the field while also having experience as Chief Medical Officer at Calla Lily Personal Care Ltd, focusing on femcare innovation. Dr. Hooi's background includes various prestigious positions in both Malaysia and the UK, showcasing a commitment to advancing women's health throughout a distinguished career.

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