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Rafeh Masood currently serves as the Chief Growth & Digital Officer at Royal Caribbean Group and is a Board Member at Harley-Davidson Motor Company. Additionally, Rafeh holds the position of Adjunct Faculty at Carnegie Mellon University's Heinz College of Information Systems and Public Policy. Previously, Rafeh was the Executive Vice President and Chief Customer Officer at Bed Bath & Beyond, where the role involved developing comprehensive customer engagement strategies and launching initiatives such as the Welcome Rewards loyalty program. Experience also includes roles as Senior Vice President and Chief Digital Officer at BJ's Wholesale Club, Vice President of Customer Innovation Technology at DICK'S Sporting Goods, and multiple positions at Sears Holdings Corporation. Rafeh's educational background includes an MBA from DePaul Driehaus College of Business and a Bachelor's degree in Information Systems from DePaul University.