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Patrick Fallarme is an accomplished digital marketing technology professional with extensive experience in developing and managing marketing technology solutions. Currently serving as Director of Digital Marketing Technology at RBC since December 2017, Patrick leads a team of Marketing Technology Solutions Consultants, focusing on delivering scalable solutions across multiple lines of business using platforms such as Salesforce Sales Cloud and Google Marketing Platform. Previous roles include Senior Manager of Digital Marketing Technology at RBC, along with key positions at Ariad Communications, Relation1, TC Media, and Yardi Systems, where Patrick demonstrated expertise in project management, client engagement, and digital messaging. Patrick holds a Bachelor of Arts in Finance and Accounting from Western University.