ÂÜÀòÂÒÂ×

Adam Lumb FCIM has an extensive work experience in various roles related to commercial development, marketing, branding, and audience development in the arts and cultural sector.

Adam served as the Head of Commercial and Intellectual Property at the Royal Armouries Museum, where they successfully grew the trading and enterprises division from a deficit to a profitable position.

Adam also worked as an Arts Strategy and Brand Consultant at Hone, helping arts organizations hone their ideas, identify problems, and find solutions.

In addition, they worked as a Narrative Artist, Screenwriter, Graphic Novelist, and Painter.

Adam served as a Freelance Trainer in Arts Marketing and Branding at the Association for Cultural Enterprises.

Adam also held the position of Director at BAPLA, the industry body for the intellectual property picture licensing sector in the UK.

Adam was the Director of Marketing and Communications at West Yorkshire Playhouse, where they directed the work of the Marketing, Communications, and Sales Departments and achieved significant income growth.

Prior to that, they were the Head of Brand and Marketing at The University of Sheffield, where they managed the university's reputation and had overall responsibility for strategic marketing and branding.

Furthermore, Adam served as the Head of Marketing and Communications at Museums Sheffield, where they led a major rebranding effort and managed all associated internal culture change, organization design, commercial realignment, and external communications.

Adam also worked as a Non-Executive Director and Board Member at Audiences Yorkshire, supporting the development of Yorkshire's museums' ability to attract diverse audiences and develop new revenue streams.

Adam's early career includes the role of Marketing and Audience Development Manager at Wakefield Cultural Services, where they led a team responsible for marketing, press, and commercial trading across multiple sites.

Overall, Adam Lumb FCIM has a diverse background in business management, marketing, branding, and audience development in the arts and cultural sector.

Adam Lumb FCIM attended Sheffield Hallam University from 1995 to 1998, where they obtained a BA(Hons) in History of Art, Design and Film with Art and Media Management. In 2000, they enrolled in City, University of London for Sequential Art, and in 2002, they pursued E-commerce at the same institution.