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John Heller is an experienced financial executive currently serving as the Chief Financial Officer at RowCal since April 2024. With a strong background in finance, John held the CFO position at Vireo Health, Inc. from 2020 to 2023 and at Lift Brands from 2016 to 2020. Prior to that, John served as Vice President of Finance and Investor Relations and Treasurer at Life Time Fitness from 1998 to 2016. John Heller earned a Bachelor's degree in Accounting and Economics from Saint John's University.