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Felipe Correal Avendaño is a Global Marketing Data Analyst at Avaya since July 2022, specializing in regional and global analysis for marketing decision-making, utilizing data from platforms like Salesforce and Eloqua Oracle. Previously, Felipe worked as a Business Intelligence Associate for UM | Universal McCann GmbH, where analysis of media KPIs for Nestle was conducted. As a Senior Sales Analyst at DHL Express, forecast accuracy was achieved below 2%. Additional experience includes roles in marketing data analysis at Claro Colombia, strategy analysis at Havas Media, and financial management at AIESEC. Felipe holds multiple master’s degrees in Big Data and Business Intelligence and a Bachelor's degree in Business Management from Pontificia Universidad Javeriana.