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Joey Rich has a diverse work experience spanning various industries. Joey started their career as a Marketing Specialist at Eagle-Condor Humanitarian in 2009 before moving to the BYU Office of Information Technology as an Audio Visual Manager from 2003 to 2009. In 2010, they joined Qualtrics as a Senior Account Executive and gradually progressed to roles such as Sales Manager and Senior Sales Manager for the West Coast and Central US regions. During their time at Qualtrics, they played a significant role in the company's growth and expansion, managing teams and achieving impressive sales results. In 2019, Joey joined Route as the VP of Sales, where they scaled revenue and merchant growth and expanded the sales team. Joey contributed to the company's success, culminating in a Series B funding round and significant valuation.

Joey Rich obtained a BA degree in International Relations and International Politics from Brigham Young University, where they studied from 2004 to 2009. In addition, they achieved a Qualtrics Bronze Certification in January 2017 from Qualtrics.