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Gary Franke's work experience begins in 1991 with the University of Louisville Athletic Dept, where they worked in the Marketing Department until 1993. Gary then joined the Texas Rangers Baseball Club in 1999 as an Assistant Director of Season Tickets. In 2002, they moved to the Round Rock Express as the Director of Sales, holding this role until 2008. From 2009 onwards, they served as the Vice President of Ticket Sales at Round Rock Express.

Gary Franke attended the University of Wisconsin-La Crosse from 1978 to 1982, where they earned a Bachelor of Science degree in Physical Education. Gary then pursued further education at Western Illinois University from 1990 to 1992, obtaining a Master of Science degree in Sport Management.