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Nick Allan is an accomplished marketing professional with a focus on email marketing and social media management. Currently serving as the Global Email Marketing Manager at Rough Trade since May 2022, Nick manages bespoke email campaigns for both the UK and US markets, utilizing audience segmentation and targeting strategies. In addition to this role, Nick works as a Freelance Photographer for Gigwise and has been involved with Rocksins as a Photographer and Reviewer since October 2019. Prior experience includes a Marketing and Social Media Executive position at HMV from October 2013 to May 2022, where responsibilities included daily social media management and email marketing to a substantial customer database. Nick holds a Bachelor of Arts degree in Music Business and Performance from the University of Wolverhampton.