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Laurel A. DiBrog joined the administrative staff of Roswell Park Comprehensive Cancer Center in Buffalo, NY in 1997, and is currently the Chief Marketing and Communication Officer and Senior Vice President of Marketing and Communications. She had previously served as Vice President of Marketing, City of Hope Cancer Center & Beckman Research Institute, Los Angeles, CA.

In the nearly 30 years she has spent as a senior administrator with two of the nation’s leading cancer centers, Ms. DiBrog has helped drive national conversations about cancer care and positioned these institutions to successfully navigate a period of unprecedented change in health care delivery and regulation. At both centers, she led and was involved in strategizing the national cancer agenda efforts and led the implementation of marketing and communication plans that delivered global impact.

Her major foci at Roswell Park Comprehensive Cancer Center are brand elevation, brand reputation management and driving institutional growth through ongoing engagement with Roswell Park constituents. Ms. DiBrog’s primary responsibilities at Roswell Park are the planning and execution of market strategies that support the scientific, clinical and academic mission of the organization. Towards those ends, she has created a full service in-house agency staffed by experts in areas that include digital marketing and business strategy solutions; public relations/crisis management; creative services and audio/visual media; market intelligence data support; and customer relationship management. As a member of the President/CEO’s senior management team, she spearheads and supports enterprise-wide initiatives.