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Hossam Obada is a seasoned professional with extensive experience in business applications, product management, and digital transformation within the real estate and PropTech industries. Currently serving as Associate Director of Business Applications at ROSHN since March 2021, Hossam has previously held significant roles including Senior Manager of Business Applications at Dar Al Arkan and Senior Application Consultant at Philips Lighting Saudi Arabia. With a background in Oracle and enterprise applications, Hossam's expertise covers CRM, customer experience, and ERP solutions. Hossam holds a Professional Graduate Studies Diploma in Software Engineering from the Faculty of Graduate Studies for Statistical Research at Cairo University and a Bachelor of Commerce in Accounting from Tanta University.